Pakistan Telecommunication Company Limited (PTCL) has appointed Amad Khan as its new Chief Marketing Officer (CMO), following approval from the company’s Board of Directors. The appointment is expected to strengthen the company’s marketing strategy, customer engagement and position in Pakistan’s rapidly evolving telecommunications industry.
Amad Khan brings more than 20 years of professional experience across telecommunications, technology and digital transformation. His career includes senior leadership responsibilities in Pakistan, Australia and the Middle East, with expertise in commercial strategy, product management, revenue growth and customer experience.
Before his appointment as CMO, Amad held several senior commercial leadership positions at PTCL. He was responsible for important areas of the company’s wireline business, including Fiber, Voice, Television, Over-the-Top (OTT) services and Internet of Things (IoT) solutions.
During his time at PTCL, he played a significant role in advancing the company’s Fiber strategy and supporting its growth in Pakistan’s broadband market. His contributions included initiatives focused on increasing revenue, improving customer experiences and accelerating digital transformation across the business.
PTCL has been expanding its high-speed Fiber broadband services to meet the growing demand for reliable internet connectivity. Amad’s involvement in these developments provides him with direct experience of the company’s products, commercial operations and customer requirements.
His professional background also includes an international career at Optus Australia, where he held senior positions and contributed to Fiber and 5G Fixed Wireless Access strategies. He also led product and technology transformation initiatives, gaining experience in developing connectivity solutions for a competitive telecommunications market.
Earlier in his career, Amad worked with several major technology and telecommunications organizations, including Warid Telecom, Huawei, International Turnkey Systems and Saudi Business Machines. These positions provided him with broad exposure to telecommunications operations, product innovation and technology-driven business development.
As PTCL’s new Chief Marketing Officer, Amad will lead the company’s marketing and customer growth strategy. His responsibilities will cover brand development, product positioning, customer experience, digital engagement and the execution of market expansion initiatives.
A key focus of his role will be strengthening PTCL’s position in the telecommunications market while building stronger customer preference for its connectivity and digital services. The company also aims to support sustainable revenue growth through improved marketing strategies and customer-focused solutions.
Amad holds a Master of Business Administration (MBA) degree from the Lahore University of Management Sciences (LUMS), where he earned a place on the Dean’s Honors List. He also holds a bachelor’s degree in Computer Science from the National University of Computer and Emerging Sciences (FAST-NUCES).
His educational background combines business management with technical knowledge, providing a foundation for leadership in an industry increasingly shaped by digital technologies and advanced connectivity services.
The appointment comes as PTCL continues to strengthen its position as an integrated technology and Information and Communications Technology (ICT) company. The organization is expanding high-speed connectivity and developing digital services to address changing customer expectations.
Pakistan’s telecommunications sector is also experiencing growing demand for broadband access, digital entertainment, cloud-based solutions and advanced connectivity. These developments have increased the importance of effective marketing, product innovation and customer retention.
With more than two decades of experience and an established understanding of PTCL’s commercial operations, Amad Khan is expected to contribute to the company’s marketing objectives, business expansion and long-term growth strategy.