Apple is reportedly preparing to introduce several major additions to its iPhone lineup, with leaked pricing information offering an early look at how much the company’s first foldable iPhone could cost.
The iPhone 18 Pro, iPhone 18 Pro Max and Apple’s first foldable iPhone are expected to be unveiled at an Apple event on September 9. The event would also mark John Ternus’ first major Apple event as the company’s chief executive.
The standard iPhone 18 is reportedly expected to follow a different launch schedule and may not arrive until next year. This would represent a notable change from Apple’s traditional approach to releasing its flagship iPhone lineup.
According to unconfirmed information, the models announced at the September event could become available for pre-order as soon as Friday, September 11, just two days after the expected unveiling.
One of the biggest talking points is Apple’s first foldable device. The phone has been tentatively referred to as the iPhone Ultra, although Apple has not officially confirmed the name.
The potential price of the foldable iPhone has attracted particular attention after the device was briefly listed on Vodafone Egypt’s website before the listing was removed.
The leaked information has prompted comparisons with Apple’s current premium smartphone pricing. Based on the reported listing and the launch price of the iPhone 17 Pro Max, the first foldable iPhone could carry a significantly higher price tag.
The iPhone 17 Pro Max originally launched at around $1,200. Applying the estimated 65 percent premium suggested by the leaked information would put the potential starting price of the foldable model at approximately $1,980.
That would place the rumored iPhone Ultra close to the $2,000 mark, making it one of Apple’s most expensive consumer devices.
A price at that level would reflect the additional technology and engineering involved in developing a foldable smartphone. Foldable displays, specialized hinges and redesigned internal components can make such devices substantially more expensive than conventional smartphones.
However, the reported pricing should be treated cautiously because Apple has not officially confirmed either the device’s final name or its price. Leaked retailer listings can also change before a product is formally announced.
The possible staggered release schedule could make Apple’s upcoming iPhone strategy particularly interesting. Introducing the Pro models and foldable device first while delaying the standard iPhone 18 could give Apple greater flexibility in positioning its premium products.
The September event is therefore expected to attract significant attention from smartphone buyers and technology enthusiasts. Alongside the new Pro models, the company’s first foldable iPhone could become the headline product if the reports prove accurate.
For consumers, the rumored $1,980 starting price would make the foldable iPhone a premium purchase well above the cost of Apple’s existing flagship models.
Until Apple officially announces the devices, specifications, availability and pricing remain unconfirmed. The September event should provide the definitive details about the iPhone 18 Pro, iPhone 18 Pro Max and the company’s long-awaited entry into the foldable smartphone market.
