The Pakistan Telecommunication Authority (PTA) has approved a new policy that will allow additional telecom companies to enter Pakistan’s mobile market without setting up their own physical network infrastructure.
The move is expected to boost competition, expand consumer choice, and introduce innovative and customized mobile packages under new brand names.
Under the newly approved Mobile Virtual Network Operators (MVNO) Policy Framework, companies will be permitted to offer mobile services by using the existing networks of licensed mobile operators. These virtual operators will market services under their own branding, even though they rely on the infrastructure of current telecom providers.
This means consumers may soon see new mobile service brands in Pakistan, offering alternative pricing models, niche-focused packages, and specialized services without the need for new towers or spectrum allocation.
The policy was approved by the Federal Cabinet and formally issued by the PTA. According to the framework, an MVNO is defined as a mobile service provider that does not own radio access networks, spectrum, or core infrastructure. Instead, it operates through commercial agreements with existing Mobile Network Operators (MNOs).
Officials believe the introduction of MVNOs will encourage innovation, improve service quality, and help underserved market segments such as digital-only users, IoT services, and corporate clients.
The development marks a significant shift in Pakistan’s telecom sector, aligning it with global trends where MVNOs have successfully expanded competition and reduced costs for consumers.
